madandwall

about madandwall

We specialize in financial services marketing.
Combining a granular understanding of complex financial offerings with world-class creativity, madandwall executes multi-platform ideas that cut through and drive results within the strategic, operational and regulatory realities of today’s financial industry.
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Our holistic approach to strategy, branding, creative, media and public relations lets small and mid-size companies punch above their weight.

SERVICES

Creating believability, trust and buy-in present uncommon challenges for financial brands. The very challenges madandwall was created to solve.

We know the kind of strategies and messages that succeed and help you avoid the ones destined to fail. Which is why brands from mutual funds, banks, ETFs, wealth managers and hedge funds turn to us for ideas that earn credibility, get attention and consideration.

Brand Strategy
Brand Architecture

Brand & Product Positioning
Brand Management

Research & Analytics
Competitive Analysis

Online Advertising
Social Media
Broadcast / Video
Print

Radio
Point of Sale
Out of Home
White Papers

Blogs
Podcasts
Collateral
Events

We make every dollar work harder and smarter to help smaller and mid-size companies compete against larger rivals.

Yes, we help you reach the right people at the right time with the greatest impact and efficiency. But any plan that does just that is doing only half the job. Our media programs are designed to empower the sales team with tactics such as lead automation and nurturing, closing the loop between marketing and sales.

Digital / Mobile
Social
Broadcast
Native Content
Contextual

Target Audience Persona Development
Proprietary Segmentation
Programmatic Display
Premium Publisher Direct

SEM / SEO
Microsites
Landing Pages
Digital Analytics
Geo-Targeting

Our public relations specialists understand regulated environments and help clients solve complex business and brand challenges in an increasingly digital world.

As part of our integrated approach, public relations generates earned and sponsored media placements and builds awareness, credibility and trust for your brand and your team. Our ability to position your message within a timely, relevant and compelling framework appeals to both the editorial teams of leading industry and consumer financial services media and their audiences of engaged advisors and investors.

Press Releases
Media Engagement

Event Marketing
Branded Content
Conferences

Podcasts
Video

MIKE ROGERS

CO-FOUNDER

The "mad" in madandwall, Mike is known for creating big, unifying ideas that have helped global brands like HSBC, Chase and CIT. He does this by combining analytical business strategy with results-driven creativity.

Prior to co-founding madandwall, Mike was Vice Chairman, Chief Creative Officer at DDB before launching ML Rogers Agency, which served major blue chip consumer and financial brands. He sold the agency to Dentsu America, where he served as Vice Chairman, helping major international brands find new opportunities to drive growth.

ERIC ALEXANDER

CO-FOUNDER

The "wall" in madandwall, Eric has more than 20 years of Wall Street experience as president of Wall Street Access, where he managed the firm's online brokerage, asset management and institutional research and trading businesses. Before that, Eric worked on global accounts Merrill Lynch, American Express and AT&T at Burson-Marsteller.

Eric serves on the board of trustees of Emerson College and chairs the investment committee managing the college's endowment. He holds FINRA licenses series 7 and 63 and previously held series 24, 9, and 10.